Magic on television…have you ever watched and scratched your head wondering if these amazing feats are even possible? You aren’t alone. All magicians, including us, are inspired because we saw another magician’s awesome performance. That is why at Alpha Magic, performing just magic isn’t enough…we want you to have the ability to perform nothing less than a miracle.

What do all the magicians on TV have in common? They constantly come up with new ideas and / or make quantum leaps forward with existing concepts. And they top it all off with superb performances. Alpha Magic is completely obsessed with these criteria.

That’s why we invent effects that are either completely new, or we improve on classic concepts, taking them to our modern era. We then shortlist and tweak our effects through hundreds of diligent performances, releasing only those we’re certain of creating an impact. Ever been to a party and someone showed off a cheesy card trick which only gets everyone yawning? You won’t find this in our site. We design hard-hitting, cranium-busting magical eye-candy… No less.

You do not need to be rich enough to purchase expensive stage props or buy tons of learning material to make an impression. Being street magic and close-up magic inspired, we design concepts that are practical and can be performed realistically in the real world, without diluting the essence of pure astonishment. Alpha Magic is one of the first of its kind in Asia, backed by our innovative magic inventors with over 20 years’ experience in magic and concepts. Our effects are honed with the advice of professionals in the industry. Demo videos are often performed by hobbyist magicians, and sometimes, even non magicians! This proves to show that anyone, not just the professionals, have the ability to conjure and amaze.

Other than bringing you quality effects, we will also be catering to existing magicians in search for magic accessories. In the near future, Alpha Magic will be producing our own magic consumables. Our marketing team is currently making plans to design and produce accessories that will set the standards required of a serious magician. We will only release these products not just because you can use them, but only because you can use them in style!

Magic isn’t just about knowing the secrets…it is about mastery of the art.
We painstakingly structure our instructional material to ensure that you have the skills equipped to suit different performance situations. When you make a purchase, our crystal-clear instructions will always have several variations made available to you. We make no compromises. We teach you not just the secrets, but also the artistry involved in performing an effect properly. Not only will you be able to perform, but you’ll also enjoy entertaining with what you’ve learned.

Dedication is our key, customer satisfaction is our motivation. Look around Alpha Magic and you will realize that this isn’t an overnight website. We take our site’s design, products and our work extremely seriously, and most important of all, customer satisfaction. That’s why we have our staff monitoring your requests and orders 24/7. Transactions are all done securely through Paypal, so you need not worry about your privacy and confidential information. We ship out our items individually by hand to ensure prompt and personalized processing of your orders. Favourable exchange rates mean you’ll get more goodies at a lower price. Also, shipping is free worldwide for most of our products, so there’s no need to worry about shipping costs. Our return policy assures you confidence and added peace of mind. Only when you’re happy, we’re happy.

Enjoy browsing our site, and feel free to contact us anytime if you have any queries or need any help with our products or performance. Make yourself at home, and have fun with magic!